Marketing data, fast and slow

Vortragende: Outi Karppanen, Lead Marketing Analytics Strategist, Supermetrics Darum gehts im Vortrag: Modern organizations need a combination of strategic insights and tactical execution to move their marketing agendas forward. Outi will discuss how data-powered decisions at all levels of the organization allow you to act fast, improve long term decision-making and increase ROI for every marketing dollar spent.