The era of experience transformation continues and has only been made more prominent over the last couple of years. Customer experience is no longer just a side project but instead a core reason to differentiate in the market. Hyper-personalization and connected experiences are critical to win moving forwards.
To gain a competitive advantage, organizations need to gather deeper insights across all sources of data – structured, unstructured and inferred – and ultimately create meaningful and lasting customer connections.
But where do you start? How do you create a balance between structured and unstructured data? How do you collect and analyse unstructured and unsolicited data? These questions among others will be discussed and best practices shared
Bitte melde dich an,
um das Video ansehen zu können.
Noch nicht registriert?
Hier klicken und registrieren.